plooptionary

Well – I did say Men Are Useless were looking at the Plooptionary and they taken some of my sample graphs to insert them into their boxes! I’ve promised to put their press release here so I hope that’s ok:

OVER THREE QUARTERS OF MEN ADMIT TO STEALING THEIR PARTNER’S TOILETRIES

New stats revealed from UK’s first male grooming delivery box scheme, Men Are Useless

78 per cent of men admit to stealing their partner’s toiletries in the bathroom, according to a new website service, menareuseless.com.

Launching this week, Men Are Useless is the UK’s first male grooming subscription service which delivers a letter-boxed sized, high quality, monthly toiletries pack designed to solve one of the more irritating male habits.

The service, which surveyed hundreds of men across all age ranges, found they frequently run out of their own toiletries, with the highest proportion (38 per cent) admitting to stealing shampoo, ten per cent their partner’s razor and another seven per cent owning up to using their partner’s toothbrush.

Asked to name their most desperate bathroom moments, one in five admitted washing all over with conditioner, with seven per cent saying they’ve resorted to using washing up liquid.

Paul Johnson, Men Are Useless founder, said: “The idea behind Men Are Useless is very clear – we’re here to cover the boring, but important, bits of men’s lives and we’re starting with the UK’s first monthly male toiletry delivery scheme. Let’s face it – men would rather be out there catching baddies or practicing wheelies than browsing the shopping aisles. Our service will bring relief to men and women alike – great brands brought together on a monthly basis either as a way of avoiding that last minute dash to the shops or as a gift for someone useless.”

Packs start from £9.99 per month (including delivery) and contain everything from shower gel and shampoo through to razors and shave gel.

Guy Jeremiah, entrepreneur and Chief Executive of Aquatina, has already joined up. He said: “I love taking care of my appearance but I just don’t have the time to consider which products I need and I never remember to keep the bathroom cabinet stocked up. I love the Men Are Useless idea – it just gives me one less thing to worry about and several less shops to visit.”

-Ends -
Notes to Editors

• More details of the service at www.menareuseless.com
• The survey, conducted in June 2010, questioned 400 men via Survey Monkey.
• A 2007 report from the market research firm Mintel found that between 2002 and 2006 the male grooming market in the UK tripled in value to an estimated worth of £781m, and sales of men’s body lotions, body toning gels, depilatories and suncare products increased by 77% over the same period.

All media enquiries to Louise Evans at Loop PR, 07891 242476

Rather hilariously, the Plooptionary has been approached by a company called Men Are Useless who would like to use some of our cynical graphs. I like the look of what they are intending to do – “delivering all the stuff men forget through their letterbox” so you might well be seeing plooptionary graphs coming through your letterboxes when they launch.

For now they’ve got a presence on facebook here … I think I’m going to like them.

More news if things develop.

Thanks to all those super people who we met at Smiths of Smithfield field yesterday – Jill, Shin, Kit, Sophia great to see you – Denrele hope you’re feeling better although less detail in your email about the nature of your illness would be ok!

Looking forward to meeting Liz, Sarah, Luiz, Laissez Fare, Krista, Gail, Abi, Pete, Chris, Lindsey, Tom. Sam and Stephanie tomorrow … we’ll be in the private dining room of SOS.

As I left yesterday’s breakfast I was targetted by a passing pigeon. He shat directly on my shoulder … my reaction? I think it’s what my reaction suggests that’s important …