plooptionary

Plooptionary – utter bollocks from the mouths of people with nothing useful to say. 

Today’s word combines everything that makes me want to go out and torture animals.  It’s a word that’s been hijacked and royally fisted by internal communications consultants. Weary and sick of life, the word “cascade” has lost its associations with water and is now used as part of a naked idiot shuffle by people who feel they need a clever code for the perfectly adequate phrase “let people know”.  Here it is in all of its soiled glory: 

“to cascade”: Let’s imagine we are a fly on the wall in a client meeting with Gary Northwich.  He’s 39 and an account director with ‘Internal’s my business’, an internal communications agency.  Speaking to the head of HR he uses ‘cascade’ to full effect, “It’s all well and good having a 360, root and branch comms manual but what about getting the message out to the cogs in the company.  My concerns are for the loose cannons, the cleaners, the guys on the street – I’m not convinced we’ve got the buy in to cascade this information sufficiently” 

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