It took me 25 minutes to get a coffee this morning. I’d be cool with that if there were hundreds of people in the queue – but there weren’t. There were four.

Coffee shops like Starbucks have simply offered too much choice to people who can’t deal with it.

I could smell the fear in the short queue as the poor people in front of me had to move the X Factor result to one side of their brain to focus on some challenging questions. In or out, wet or not, milk or soy … large, larger or bucket. Not one of them could cope with the choice. And the choice of names, surely, is provocative. I didn’t see anyone skinny ordering a skinny latte – but I guess someone in head office though asking people to request an ‘I want to be skinny’ latte was a little cruel?

It led me to the graph below – I’m convinced you were over-indulged as a child if your coffee order takes you over a minute:

We also have a guess graph today from a lecturer at an esteemed UK university. So driven to act was James (found here on Twitter) by our Facebook graph here that he not only penned one of his own – but made it considerably more pertinent that The Plooptionary had!