A couple of days ago I tweeted on Twitter:

I feel so dirty – my genius sidebar on iTunes has just suggested Jedward … I feel judged, wrongly

I still feel that same – especially as the next day it suggested Van Halen! Please bear in mind, I’ve been buying stuff by The XX, African Soul Corporation and Elbow … I’m cool. But the iTunes Genius Bar had a different view of me … it clearly viewed me as a loser and, I admit, my self esteem has taken a knock.

The Tweet made it over to Facebook and, bless my supportive group of friends, I was roundly mocked. Then, the very witty Emma Molyneux, mocked up a letter from Apple explaining the sidebar’s decision … my feeling is, she’s working on the inside. Are Apple working to erode the cool and artistic integrity of our nation – we must be told!

“Dear Mr Johnson,

I am so sorry to hear you are not entirely satisfied with the services of your Itunes Genius sidebar.
You seem to think, based on your previous downloads that we are not suggesting the correct genre of music for you.

Unfortunately most of the recommendations are not infact based on previous downloads but simply on Apple’s newly developed Cool sensor.

It has not had much publicity so far but you will be reading about it soon I’m sure.

It’s quite complicated technology to go into here but basically it just knows what you really want to listen to but are maybe just not able to admit it …. even to your self….. Yet.

We just know what you really want and one day We know you will thank us.

Hope this clears up your queries.

Have a nice day.”

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