business

Well – I did say Men Are Useless were looking at the Plooptionary and they taken some of my sample graphs to insert them into their boxes! I’ve promised to put their press release here so I hope that’s ok:

OVER THREE QUARTERS OF MEN ADMIT TO STEALING THEIR PARTNER’S TOILETRIES

New stats revealed from UK’s first male grooming delivery box scheme, Men Are Useless

78 per cent of men admit to stealing their partner’s toiletries in the bathroom, according to a new website service, menareuseless.com.

Launching this week, Men Are Useless is the UK’s first male grooming subscription service which delivers a letter-boxed sized, high quality, monthly toiletries pack designed to solve one of the more irritating male habits.

The service, which surveyed hundreds of men across all age ranges, found they frequently run out of their own toiletries, with the highest proportion (38 per cent) admitting to stealing shampoo, ten per cent their partner’s razor and another seven per cent owning up to using their partner’s toothbrush.

Asked to name their most desperate bathroom moments, one in five admitted washing all over with conditioner, with seven per cent saying they’ve resorted to using washing up liquid.

Paul Johnson, Men Are Useless founder, said: “The idea behind Men Are Useless is very clear – we’re here to cover the boring, but important, bits of men’s lives and we’re starting with the UK’s first monthly male toiletry delivery scheme. Let’s face it – men would rather be out there catching baddies or practicing wheelies than browsing the shopping aisles. Our service will bring relief to men and women alike – great brands brought together on a monthly basis either as a way of avoiding that last minute dash to the shops or as a gift for someone useless.”

Packs start from £9.99 per month (including delivery) and contain everything from shower gel and shampoo through to razors and shave gel.

Guy Jeremiah, entrepreneur and Chief Executive of Aquatina, has already joined up. He said: “I love taking care of my appearance but I just don’t have the time to consider which products I need and I never remember to keep the bathroom cabinet stocked up. I love the Men Are Useless idea – it just gives me one less thing to worry about and several less shops to visit.”

-Ends -
Notes to Editors

• More details of the service at www.menareuseless.com
• The survey, conducted in June 2010, questioned 400 men via Survey Monkey.
• A 2007 report from the market research firm Mintel found that between 2002 and 2006 the male grooming market in the UK tripled in value to an estimated worth of £781m, and sales of men’s body lotions, body toning gels, depilatories and suncare products increased by 77% over the same period.

All media enquiries to Louise Evans at Loop PR, 07891 242476

Rather hilariously, the Plooptionary has been approached by a company called Men Are Useless who would like to use some of our cynical graphs. I like the look of what they are intending to do – “delivering all the stuff men forget through their letterbox” so you might well be seeing plooptionary graphs coming through your letterboxes when they launch.

For now they’ve got a presence on facebook here … I think I’m going to like them.

More news if things develop.

A couple of days ago I tweeted on Twitter:

I feel so dirty – my genius sidebar on iTunes has just suggested Jedward … I feel judged, wrongly

I still feel that same – especially as the next day it suggested Van Halen! Please bear in mind, I’ve been buying stuff by The XX, African Soul Corporation and Elbow … I’m cool. But the iTunes Genius Bar had a different view of me … it clearly viewed me as a loser and, I admit, my self esteem has taken a knock.

The Tweet made it over to Facebook and, bless my supportive group of friends, I was roundly mocked. Then, the very witty Emma Molyneux, mocked up a letter from Apple explaining the sidebar’s decision … my feeling is, she’s working on the inside. Are Apple working to erode the cool and artistic integrity of our nation – we must be told!

“Dear Mr Johnson,

I am so sorry to hear you are not entirely satisfied with the services of your Itunes Genius sidebar.
You seem to think, based on your previous downloads that we are not suggesting the correct genre of music for you.

Unfortunately most of the recommendations are not infact based on previous downloads but simply on Apple’s newly developed Cool sensor.

It has not had much publicity so far but you will be reading about it soon I’m sure.

It’s quite complicated technology to go into here but basically it just knows what you really want to listen to but are maybe just not able to admit it …. even to your self….. Yet.

We just know what you really want and one day We know you will thank us.

Hope this clears up your queries.

Have a nice day.”

TechTags Plugin [ App Store | Apple | Facebook | Farnham | iPhone | ITunes | Macintosh | satire | Technology | Twitter ]

Related articles by Zemanta

• Jedward – Ice Ice Baby takes over the internet! (nickburcher.com)
• iTunes 9: A wish list (macworld.com)
• Apple Asks Developer to Remove “Android” From App Description or Face Removal (techie-buzz.com)
• Apple extends iTunes Web previews to apps (thaibrother.com)

Two weeks ago I was a younger man.  I was naive. Looking back I had so much to learn.  Two weeks ago I wrote the following post:

“For all you Apple evengelists out there who enjoy nothing more that trying to get me off my Blackberry and onto an iPhone.  Although, I’m sure you’ve probably got one of your apps to stop anti iphone messages from displaying on your scratched little screen …”

I am happy to admit I was wrong. I now have an iPhone and am concerned I’ve wasted 2 years of my life by not having one.  Admitedly – the time would have been spent playing with apps.  But it would have been happy time.

Related articles by Zemanta

• AaplNow.com – It Is All About Apple Applications & News (killerstartups.com)
• Let your undies power your iPhone (news.cnet.com)